Last updated: March 2026
This privacy policy (hereinafter "the Policy") is intended to inform users of the website myestatekit.co.uk (hereinafter "the Site") about how their personal data is collected, processed, used and protected by HELP SENIOR LIMITED (hereinafter "the Publisher", "we" or "us").
The protection of your personal data is a priority. We undertake to process your data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and any applicable data protection legislation.
By accessing the Site, using our services or providing us with your personal data, you acknowledge that you have read this Policy and accept the practices described in it.
For the purposes of this Policy, the following terms have the meaning attributed to them below:
Any information relating to an identified or identifiable natural person, directly or indirectly (Article 4(1) UK GDPR).
Any operation or set of operations performed on personal data, such as collection, recording, organisation, storage, use, disclosure or erasure (Article 4(2) UK GDPR).
The natural or legal person who determines the purposes and means of the processing of personal data (Article 4(7) UK GDPR). In this case, this is HELP SENIOR LIMITED.
The natural or legal person who processes personal data on behalf of the data controller (Article 4(8) UK GDPR).
Any freely given, specific, informed and unambiguous indication of the data subject's wishes by which they signify agreement to the processing of personal data relating to them (Article 4(11) UK GDPR).
Any natural person who accesses the Site, browses it, uses its features or purchases a digital resource.
The controller of the personal data collected via the Site is:
HELP SENIOR LIMITED
A company registered in Hong Kong (Business Registration Certificate No. 80500630-000-05-26-7)
Rm D07, 8/F, Kai Tak Fty Building, No. 99 King Fuk Street, San Po Kong, Hong Kong
Telephone: +852 61588111
Email: raphael@myestatekit.co.uk
We do not collect any special category data within the meaning of Article 9 UK GDPR.
Some data is collected directly from you, when you complete a registration, order or contact form, or when you subscribe to our mailing list.
Some data is collected automatically when you visit the Site, by means of cookies, web beacons (pixels), server logs or statistical analysis tools.
In some cases, data may be passed to us by third parties, in particular by our payment providers or by advertising platforms.
Processing your order, sending the confirmation, and providing access to the digital resource purchased.
Sending communications relating to our resources, news and offers. You can unsubscribe at any time via the unsubscribe link present in every email.
Adapting the content of the Site to your interests, personalising the results of a quiz or a simulator.
Measuring the audience of the Site, analysing browsing behaviour, optimising usability and performance.
Delivering targeted advertising on third-party platforms (in particular Meta / Facebook / Instagram), subject to your prior consent.
Retaining billing and transaction data in accordance with legal obligations in matters of accounting and taxation.
Each processing of personal data is based on one of the lawful bases set out in Article 6 UK GDPR: consent, performance of a contract, legitimate interests or legal obligation. Where we rely on consent (for example for advertising cookies or marketing emails), you may withdraw that consent at any time.
No personal data is sold, rented or transferred to third parties without a lawful basis. Your data is only shared with the recipients strictly necessary for the provision of our services.
We may be required to disclose your personal data in response to a court order, a lawful request from a public authority, or any other legal or regulatory obligation.
Function: Hosting of the Site.
Data processed: Browsing data, server logs.
Location: United States (transfers safeguarded — see section 13).
Function: Sending transactional and marketing emails, managing the contacts database.
Data processed: First name, email, email interaction data.
Location: United States (transfers safeguarded).
Function: Advertising tracking pixel, creation of custom audiences.
Data processed: Anonymised or pseudonymised browsing data (via the Meta pixel).
Location: United States (transfers safeguarded).
Function: Audience analytics and session-behaviour analysis (heatmaps, session recordings) to improve the Site.
Data processed: Browsing data, interaction data.
Location: United States (transfers safeguarded).
Function: Secure online payment processing.
Data processed: Bank card data (processed directly by the providers, never stored by us).
Security: SSL/TLS encryption, PCI-DSS compliance.
A cookie is a small text file placed on the user's device when visiting a website.
Strictly necessary cookies: Essential to the operation of the Site. These cookies do not require your consent.
Analytics cookies: Used to measure the audience of the Site and optimise its operation.
Advertising cookies: Used to deliver targeted advertising (Meta pixel).
In accordance with the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR, the placing of analytics and advertising cookies is subject to your prior consent.
You can manage your cookie preferences at any time via your browser settings or via the cookie consent banner displayed on your first visit to the Site.
Cookies placed on your device have a maximum lifespan of 13 months from the date they are placed.
Access to personal data is limited to those who strictly need it. Our processors are contractually bound to respect the confidentiality of the data.
In the event of a personal data breach likely to result in a risk to your rights and freedoms, we undertake to notify the competent supervisory authority (the Information Commissioner's Office, ICO) within 72 hours, in accordance with Article 33 UK GDPR.
Some of your personal data may be processed and stored outside the United Kingdom, in particular by processors established in the United States.
Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place: an adequacy decision (UK adequacy regulations / the UK Extension to the EU-U.S. Data Privacy Framework), the International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses.
In accordance with the UK GDPR and the Data Protection Act 2018, you have the following rights:
To exercise any of the rights described above, you can send your request by email to: raphael@myestatekit.co.uk
For security reasons, we may need to ask you to verify your identity before processing your request.
We undertake to respond to your request within one month of receiving it. This period may be extended by a further two months in cases of complexity.
If you consider that the processing of your personal data constitutes a breach of the UK GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
ICO — Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Website: www.ico.org.uk
The Site and the resources offered are intended for an adult audience. We do not knowingly collect personal data from children under the age of 13 (the age of consent for information society services in the UK).
If we learn that the personal data of a minor has been collected without the verifiable consent of their parent or guardian, we will take the necessary steps to delete that data as soon as possible.
We reserve the right to amend this Policy at any time. The date of the last update is indicated at the top of this page. In the event of a substantial change, we will endeavour to inform users by email or by a visible notice on the Site.
For any question relating to this Policy, to the processing of your personal data, or to exercise your rights, you can contact us:
HELP SENIOR LIMITED
A company registered in Hong Kong (Business Registration Certificate No. 80500630-000-05-26-7)
Rm D07, 8/F, Kai Tak Fty Building, No. 99 King Fuk Street, San Po Kong, Hong Kong
Telephone: +852 61588111
Email: raphael@myestatekit.co.uk